To create images which will be used in a campaign for a supermarket, to package and promote a range of
seasonal fruits. The notion of quality must be evident in the design and packaging.
The finished images will be a point of sale display sited near to the fruit and veg. The final reproduction size
will be 12 x 12 inches.
To start off this exercise I worked on Summer first and did some research into summer colours and the shades that would work to convey the feel of the season. I then producd a couple of mood boards to help
generate ideas and set the tone for the exercise.